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When should you rebrand?
The Facebook-to-Meta rebranding rocked the tech world in October 2021. Spurred by perhaps the bigges...
Trademark protection and brand value in China
Trademark protection extends far beyond legal protection. Robert Chan explains how China’s current t...
Level up branding, register for IP protection abroad – Vietnamese firms told
Vietnam’s National Office of Intellectual Property (NOIP) encourages local business enterprises to r...
Moving images: A new wave of advertisement
As brand owners become increasingly creative with their use of moving images in their logos, lawyers...
Everything you need to know about social media for branding
Global law firm and brand gather at the INTA Annual Meeting to discuss the dos’ and don’ts as well a...
The Gloss of Glocalization
An exploration into how glocalization is taking the world by storm.
CSR during Covid-19: The sincerity and brand loyalty factors
Publicizing CSR and company branding: A balancing act.
INTA board of directors adopts resolution against branding restrictions
The International Trademark Association (INTA) has adopted a resolution that reinforces the associat...