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The dominancy test and likelihood of confusion

01 November 2021

The dominancy test and likelihood of confusion

About the author

Editha R. Hechanova

Editha R. Hechanova

Editha R. Hechanova leads the HECHANOVA Group’s intellectual property law practice. The HECHANOVA Group is made up of Hechanova & Co., Inc. an intellectual property consulting firm handling trademark and patent prosecution, copyright, searches and other non-contentious aspect of intellectual property, where she is President/CEO. The contentious IP practice is handled by the other member firm, Hechanova Bugay Vilchez & Andaya-Racadio, Lawyers which specialize in enforcement, litigation, ADR, licensing corporate, immigration law and taxation. Editha graduated from the University of the East with a business degree, major in Accounting, magna cum laude, and is a Certified Public Accountant. She is currently the President of the APP, an association of professionals who passed the patent agent qualifying examination (PAQE). She has been cited as Leading Lawyer in Intellectual Property Law in the Philippines by the AsiaLaw Magazine, from 2002 to 2021, IP Expert by Asia IP, Who’s Who Legal Trademarks 2012 to 2021, and an MIP IP Star. She has been cited by the Asia Business Law Journal as one of the Top 100 Lawyers in the Philippines from 2018-2021

intellectual property philippines trademark

Law firms

Philippines

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